[{"id":419884597470,"handle":"all","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2023-10-01T18:02:36-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All","body_html":""},{"id":92973236314,"handle":"all-products","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2019-07-15T14:45:39-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All Products","body_html":"","image":{"created_at":"2023-08-03T05:05:53-07:00","alt":null,"width":1437,"height":312,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1_9df1078b-e330-4663-9052-b4193344b0c8.jpg?v=1691064354"}},{"id":418044608734,"handle":"bold-beauty-in-bloom","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2024-03-07T02:38:43-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"BOLD Beauty In Bloom","body_html":""},{"id":419379347678,"handle":"enhance","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2023-07-25T16:13:40-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Enhance","body_html":"","image":{"created_at":"2023-07-26T13:22:39-07:00","alt":"","width":2000,"height":400,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1_f972abca-8897-46b9-af4c-01e389dca962.png?v=1696488923"}},{"id":92972974170,"handle":"conceal-hair-loss","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2019-07-15T14:36:31-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Fill In Thinning","body_html":"\u003cspan\u003eOur all-natural hair thickening fibers build on what you’ve got to create an undetectable, extra-full finish that stays put no matter the conditions.\u003c\/span\u003e","image":{"created_at":"2020-04-16T23:43:11-07:00","alt":"","width":2000,"height":400,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/Hoss-04251_232b87cf-d056-4f42-8002-dadd676426bf.png?v=1692305354"}},{"id":419830071518,"handle":"gh-hairline-powder-blonde","title":"GH Hairline Powder Dark Blonde","updated_at":"2024-05-13T01:55:02-07:00","body_html":"","published_at":"2024-03-07T02:38:45-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_title","relation":"contains","condition":"Dark Blonde"},{"column":"title","relation":"contains","condition":"Hairline Powder"},{"column":"type","relation":"not_contains","condition":"hide"}],"published_scope":"web"},{"id":419830137054,"handle":"gh-hairline-powder-light-blonde","title":"GH Hairline Powder Light Blonde","updated_at":"2024-05-13T01:55:02-07:00","body_html":"","published_at":"2024-03-07T02:38:45-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Hairline Powder"},{"column":"variant_title","relation":"contains","condition":"Light Blonde"},{"column":"type","relation":"not_contains","condition":"hide"}],"published_scope":"web"},{"id":419830104286,"handle":"gh-hairline-powder-blonde-1","title":"GH Hairline Powder Medium Blonde","updated_at":"2024-05-13T01:55:02-07:00","body_html":"","published_at":"2024-03-07T02:38:45-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Hairline Powder"},{"column":"variant_title","relation":"contains","condition":"Medium Blonde"},{"column":"type","relation":"not_contains","condition":"hide"}],"published_scope":"web"},{"id":417213972702,"handle":"hair-building","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2023-02-02T21:19:38-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Hair Building","body_html":"\u003cspan data-mce-fragment=\"1\"\u003eOUR ALL-NATURAL HAIR THICKENING FIBERS BUILD ON WHAT YOU’VE GOT TO CREATE AN UNDETECTABLE, EXTRA-FULL FINISH THAT STAYS PUT NO MATTER THE CONDITIONS.\u003c\/span\u003e","image":{"created_at":"2023-07-27T07:17:15-07:00","alt":"","width":2000,"height":400,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/BOLDIFY_PHOTO_Willow_Blake_Rebranding_062023_Red-Hair_2.jpg?v=1696488734"}},{"id":417310114014,"handle":"hair-care-for-the-bold","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2024-03-07T02:38:46-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"hair care for the bold","body_html":"","image":{"created_at":"2023-08-03T05:05:12-07:00","alt":null,"width":1437,"height":312,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1_a7352f9f-9392-42f0-ba89-50a421518f63.jpg?v=1691064312"}},{"id":410841743582,"handle":"healthy-growth-and-hair-building-collections","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2022-07-24T17:28:13-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Healthy Growth \u0026 Hair Building Collections","body_html":"\u003cp\u003eThe premium, biotin-infused products featured in the all-natural Hair Thickening Fibers Collection and the Healthy Growth Collection, support naturally combatting common hair issues and promoting scalp health.\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2023-08-03T05:05:23-07:00","alt":null,"width":1437,"height":312,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1_da0bdfc5-7a26-4310-9a84-4d2bc2ecb0e7.jpg?v=1691064324"}},{"id":419421618398,"handle":"healthy-hair-from-the-inside-out","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2023-08-01T20:03:52-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Healthy Hair from the Inside Out","body_html":"","image":{"created_at":"2023-08-03T05:06:51-07:00","alt":null,"width":1437,"height":312,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1_5c507d9d-939c-4c45-b868-6a06c4102fcc.jpg?v=1691064411"}},{"id":162334900314,"handle":"powder","title":"Powder","updated_at":"2024-05-13T01:55:02-07:00","body_html":"\u003cp\u003e\u003cspan\u003eEnhance volume, thickness, and coverage with precision-applied, mess-free powder!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2024-03-07T02:38:48-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"powder"},{"column":"type","relation":"not_equals","condition":"Bundles App"},{"column":"title","relation":"not_contains","condition":"Bundle"},{"column":"type","relation":"not_contains","condition":"hide"},{"column":"type","relation":"not_contains","condition":"Extra"}],"published_scope":"web","image":{"created_at":"2020-04-17T14:29:22-07:00","alt":"","width":1437,"height":312,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/Powder.png?v=1691064342"}},{"id":419030761694,"handle":"shop-all","title":"PRODUCTS TO BOLDIFY YOUR LIFE","updated_at":"2024-05-13T02:15:01-07:00","body_html":"","published_at":"2023-06-28T07:24:22-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"type","relation":"not_equals","condition":"Extra"},{"column":"tag","relation":"equals","condition":"all"}],"published_scope":"web","image":{"created_at":"2023-06-28T08:34:28-07:00","alt":null,"width":5760,"height":1248,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1.png?v=1687966469"}},{"id":418440773854,"handle":"ready-set-grow","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2023-04-18T17:20:50-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Ready, Set, Grow","body_html":"","image":{"created_at":"2023-08-03T05:03:38-07:00","alt":null,"width":1437,"height":312,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1.jpg?v=1691064218"}},{"id":419546857694,"handle":"shop-by-hair-goal","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2023-08-21T06:01:43-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Shop by Hair Goal","body_html":"","image":{"created_at":"2023-08-21T06:01:42-07:00","alt":"","width":2000,"height":400,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1_23f7816a-3895-47fa-9b27-f176f8beb1ce.jpg?v=1696489303"}},{"id":419957576,"handle":"best-sellers","updated_at":"2024-05-13T02:15:01-07:00","published_at":"2017-03-07T15:10:00-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Shop by Range","body_html":"Hot off the press, these are our latest and greatest products!","image":{"created_at":"2023-08-03T05:06:19-07:00","alt":"","width":2000,"height":400,"src":"\/\/getboldify.com\/cdn\/shop\/collections\/230501_Boldify_Campaign_AmeliaDowd2264_1_448a6fce-1ab5-4e3d-9ec4-b413492c7e8b.jpg?v=1696489348"}}]
LIMITED TIME OFFER! 👉 Add 3 Powders To Your Cart + Get 1 Of Them FREE!
Our Hairline Powder transforms sparse areas of hair, the hairline, and root regrowth in seconds. This quick-acting powder is water-resistant and infused with conditioning squalane for an undetectable natural finish. The convenient packaging features a built-in mirror and precise applicator puff, making it easy to enhance what you want, when you want - without the mess.
An extensive 14 color shade range co-developed with stylists to make sure it blends seamlessly so you can feel confident that you have the best shade for you
Packaged in a convenient no-mess compact with mirror and puff applicator built-in
Remove bottom cap to reveal puff applicator. Press applicator onto powder. Apply formula evenly to sparse or thinning areas. For root touch-up, apply in the direction of hair growth for a natural look. This formula easily washes out with shampoo.
I've tried them all and this one is by far the best one. Doesn't seem to smear and definitely lasts until your next shower. Great coverage for my thinning spots and grey roots!
L
Lorayne
I recommend this product
Rated 5 out of 5 stars
Yesterday
5 Stars
Works perfect to cover my grays between color.
JJ
Janet J.
Verified Buyer
I recommend this product
Rated 4 out of 5 stars
2 days ago
Works great!
I really love the “staying “ power this product has! You can use it for many different purposes. Covering grey or regrowth, highlights, root shadow & shading. The only thing I don’t like about it is that it’s not shiny it’s dull on your hair but if you have a good shine spray you can correct that!
FL
furu l.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
2 days ago
Easy to use
And it works well at busy morning, few touches will make the grays away
JC
Jodi C.
Verified Buyer
Rated 3 out of 5 stars
3 days ago
Color did not go on as blonde
I ordered the medium blonde and it doesn’t go on blonde, it’s more of a taupe/grey. It needs a little more yellow in it. Just not for me. The powder itself and application process is nice.